Creator of Load Theory of attention and cognitive control, one of the most highly cited contemporary theories of information processing in cognitive science. Load Theory offers a new approach concerning the nature of information processing that reconciles the apparently contradicting views in this debate regarding the issue’s of capacity limits versus automaticity of processing. In Load Theory, perceptual information processing has limited capacity but processing proceeds automatically on all information within its capacity.

Professional Fellowships 2016 Elected Fellow of the British Academy 2012 Honorary life member of the Experimental Psychological Society, UK 2012 Elected Fellow of the Society of Biology, UK 2011 Elected Fellow of the American Psychological Society 2011 Elected Fellow of the British Psychological Society

Awards, Prizes and Honours 2012 Selected as one of the Top 40 UCL Academic Role Models 2012 Selected as a UCL Woman Academic Champion 2012 Experimental Psychology Society Mid-Career Award 2011 Current Biology Q & A Click on the article opposite > 2011 Selected as an “Inspirational Woman” in the WiSE campaign 2010 Selected as one of Cambridge’s leading women in Cognitive Neuroscience 2006 BPS Cognitive award for outstanding research on human cognition.

Publications Author of over 100 high-impact scientific manuscripts (~10,000 citations, H index: 66 as of May, 2022). Lavie’s research has received extensive media coverage including feature articles and cover stories in the New Scientist and Zeit Wissen; full-length television documentaries in the UK, Europe and USA (for example an hour-long feature focusing on Load Theory in the Discovery Channel); frequent BBC appearances (including BBC Horizon and BBC1 “Have I Got News For You”) and regular coverage in the print media.