Colour Psychology

Colours are frequently associated to emotions in how we think and communicate. Whereas popular opinions are clear-cut, results from scientific studies are mixed (e.g. is red negative?). In this project we study implicit and explicit semantic colour-emotion associations.

Our lab participants in a large-scale, international survey (http://www2.unil.ch/onlinepsylab/colour/main.php) in which we aim to assess how color concepts (color terms) associate to a large variety of emotions. Having respondents from many languages and cultures, we assess their commonalities and differences that are potentially based on biological or culturally (in)variant experiences. Further, mappings consist in multiple interrelated colour-emotional associations rather than exclusive one-to-one relationships. These data build on a comprehensive inventory of semantic colour-emotion associations that will allow us and others to develop and test further research questions. Results may also foster neighbouring research areas, in particular on how colour-emotion associations shape color preferences.